Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy

In a world of big and small data it's easy to forget bricks and mortar supermarkets have been gathering intell on their customers for years, thanks to loyalty card schemes. U.K. supermarket Tesco is putting its Clubcard loyalty card data to work to power a new free online TV service, which comes out of closed beta to launch today -- available to Tesco's 16 million Clubcard users.

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steam kristin chenoweth